How to Write a Company Analysis

Company Analysis is among one of the famous form of assignments that are provided to management students. The task is a test of a candidate's potential to size up a particular company in terms of its growth, establishment and probable future. There are certain essentials which are mandatory for a company analysis project. They are:

Introduce the company

When you are conducting a company analysis, it is obvious that you will be first required to introduce the company. In the introductory paragraph itself the readers should know about the company, a brief of its contribution to its respective industry and a recent affair in relation to the company. This will arouse interest among the readers and they will look forward to go ahead with your report. Contrarily, a dull introduction about a company can kill the desire of the readers to move ahead with your analysis.

Overall Status of the company

Once the company has been introduced, it is time to move ahead with the company details. The immediate paragraph following the introduction should be able to highlight about the history of the company along with its cherished achievements. History should include the date of establishment of the company, major changes faced by the company and the impact of the company in its respect niche. To conclude the overall status, recent status of the company should be placed that indicates a continuous growth rate (if applicable).

SWOT Analysis

SWOT analysis is an impeccable approach for find out the current status of a company. SWOT stands for:

Strength

Weakness

Opportunity

Threat

Analyzing these factors for a company will allow the researcher to gain valuable information about the company whereby internal and external are discovered and disclosed.

Management and Financial Analysis

Internal and external factors to a company are often expressed in terms of financial benefits or losses. Management Analysis and Financial Analysis play a key role in determining the exact position o a company in a particular industry. Statement such as Cash Flow and Fund Flow gives an absolute idea of the monetary flows whereas, on the other hand, key ratios such as return on investment (ROI), Stock turnover ratio, etc., provides a valuable source of comparison.

Future Prospects

To end a company analysis, you will have to predict the future of the company based on the growth of the company and growth of its respective industry. The derived cash flow statements and key ratios will also play a major role in contributing to the given conclusion.

Inclusion of these 5 points is a must for every researcher who wishes to conduct a company research as it serves as the base pillars.

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